<XML><RECORDS><RECORD><REFERENCE_TYPE>3</REFERENCE_TYPE><REFNUM>7666</REFNUM><AUTHORS><AUTHOR>Galani,A.</AUTHOR><AUTHOR>Chalmers,M.</AUTHOR></AUTHORS><YEAR>2004</YEAR><TITLE>Empowering the Remote Visitor: Supporting Social Museum Experiences among Local and Remote Visitors</TITLE><PLACE_PUBLISHED>Proc. 2nd Intl. Conference of Museology (ICM), Mytiline, Greece </PLACE_PUBLISHED><PUBLISHER>N/A</PUBLISHER><LABEL>Galani:2004:7666</LABEL><KEYWORDS><KEYWORD>museums</KEYWORD></KEYWORDS<ABSTRACT>Museum visits are social events. Social interaction among museum companions influences one’s engagement with the exhibition and one’s friends and shapes the overall experience. This paper drawing on examples from observational studies of non-educational groups of collocated visitors identifies the role of the friend as a filter of one’s engagement with displays and the gallery environment. It then investigates the same concept on examples of non-collocated visitors who explore a mixed reality museum environment and argues that technology may successfully support social interaction during museum visits. The role of social conduct in mixed reality museum environments is discussed with regard the status of the museum object, the emergence of a mutually complementing physical and digital museum presence and the practicalities of running and maintaining such environments. It concludes with suggestions for possible future applications within the scope and aims of the museum. </ABSTRACT></RECORD></RECORDS></XML>